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Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, .
Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, . About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. It was primarily a victim — one among many — of customers choosing online shopping over brick-and-mortar, and of Amazon owning .Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes.
After attendees purchased overpriced shoes - some for 0, 0 and 0 - they were taken toward the backroom, where the prank was revealed. "You've got to be kidding .
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
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In the US District Court for the District of Oregon, Payless Shoesource Inc (Payless) was found to infringe Adidas of America Inc's (Adidas) THREE STRIPE trade-mark in the . Payless decided to launch a clever experiment to see how much people would pay for their shoes if they thought they were a high-end brand. So the shoe retailer took over . Payless enlisted advertising agency DCX Growth Accelerator to create the fake luxury store — replete with a statue and gold mannequins — and invited 60 influencers, recruited from the street. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. 'Payless' took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
About 80 social media influencers found out when the budget-brand shoe store created a fake luxury storefront and stocked it with wildly overpriced Payless shoes. It was primarily a victim — one among many — of customers choosing online shopping over brick-and-mortar, and of Amazon owning Zappos. It was also a victim of its own refusal to stop looking .
Payless, or Palessi, did ring up those purchases but didn’t keep the money. Influencers got their cash back, along with free shoes. After attendees purchased overpriced shoes - some for 0, 0 and 0 - they were taken toward the backroom, where the prank was revealed. "You've got to be kidding me," said the woman who had.
Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop.
In the US District Court for the District of Oregon, Payless Shoesource Inc (Payless) was found to infringe Adidas of America Inc's (Adidas) THREE STRIPE trade-mark in the recent decision of Adidas America Inc et al v Payless ShoeSource Inc (No. 01-1655).
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